Aster DM Healthcare launches ‘My India, Healthy India’, a community initiative as part of [email protected] celebrations
- ‘My India, Healthy India’ is a national group initiative of Aster DM Healthcare to commemorate and celebrate 75 years of independent India
- The campaign was designed to encourage individuals to start a simple habit of 75 minutes of healthy activity and make it part of their routine
- All facilities of Aster India including hospitals, pharmacies and labs hoisted the National Flag and kickstarted the campaign with various physical activities
Mumbai, August 16, 2022: A new health care initiative “My India, Healthy India” was launched by Aster DM Healthcare, the largest network of integrated healthcare provider in GCC and India to mark 75 years of progressive India. The initiative mobilized with the help of Aster Volunteers, the global CSR arm of Aster DM Healthcare highlighted the importance of building a productive nation that is backed by healthy citizens.
The campaign jump-started with Asterians hosting several distinct physical activities across Aster hospitals, pharmacies, and labs in India on the 15 th of August. The activities that began shortly after the flag hoisting ceremony included 75 minutes of either yoga, walkathon or a Zumba session organized at Aster facilities in Kerala, Karnataka, Telangana, Andhra Pradesh, and Maharashtra.
According to one of India’s largest studies 1 on people’s physical activity, more than half of the urban Indians assume inadequate levels of physical activity, making them susceptible to diabetes, hypertension, and other non-communicable diseases. To change unhealthy habits, small and daily tweaks in lifestyle can make a huge difference in people’s life.
Speaking about the campaign Dr. Azad Moopen, Founder Chairman and Managing Director, Aster DM Healthcare, said, “As we celebrate the 75 years of Independence of our great country, we are committed to enable the vision of our nation’s leadership of activating Amrit Kaal for India, fueled by the spirit of Atmanirbhar Bharat. On this auspicious occasion Aster is proud to launch ‘My India, Healthy India’ From today onward every facility of Aster will urge our customers to inculcate a habit of healthier lifestyle through various ways in line with the vision of making India healthier. We will be supporting this through many awareness campaigns and free and subsidized tests and treatments.”
Through the campaign, more than 10,000 Asterians across its branches and more than 2000 common citizens advocated the need for significant lifestyle changes through nutrition and exercise for an overall holistic approach to health.
Link: https://journals.sagepub.com/doi/full/10.1177/0972753121998507
About Aster DM Healthcare
Aster DM Healthcare Limited is one of the largest private healthcare service providers operating in GCC and in India. With an inherent emphasis on clinical excellence, we are one of the few entities in the world with a strong presence across primary, secondary, tertiary, and quaternary healthcare through our 29 hospitals, 120 clinics, 371 pharmacies and 114 labs & patient experience centres in seven countries, including India. We have over 25,800 plus dedicated staff including 3,200+ doctors and 7,000+ nurses across the geographies that we are present in, delivering a simple yet strong promise to our different stakeholders: "We'll treat you well." We reach out to all economic segments in the GCC states through our differentiated healthcare services across the "Aster", "Medcare" and "Access" brands.
For more information about us, please contact:
Sreehari Nair
PR & Communications
Aster DM Healthcare
Tel: +91 9819288911
Email: [email protected]
Zainab Chakkiwala
Ketchum Sampark
Tel: +91 8817338721
Email: [email protected]
